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How to Generate Private Money | Blog of Real Return Real Estate

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How to Generate Private Money

Let’s face it, money does not disappear, it changes hands. So where is it? There is so much money sitting on the sidelines or in investments making little or negative returns. Many of these individuals would love to have a double digit return backed by real estate. Here are some keys to get more Private Money then you could ever need. If you find this information helpful, you can download a Guide on How to Raise Private Money at www.realreturnrealestate.com.

  1. Pitch your opportunity to everyone – You are not asking for money, you are inviting people to make a great return on their money. The purpose of this step is to get them excited and begging for more information. Usually just an elevator speech and a success story if needed. Do not answer questions, set up a face to face meeting and present your program. Opportunity awaits the savvy investor.
  2. Face to Face Presentation – Set up a face to face meeting with all decision makers. At this meeting you can build the most important thing when it comes to generating private money, build TRUST. You can also present using a net meeting if face to face is not possible.
  3. Find a great deal, illustrate a win-win, the deal and the risk – Educate interested parties on what is in it for them, the numbers on the deal and how the deal can withstand the worst case scenarios.
  4. Play the numbers, all you need is one YES – Do not give up after 3 people, you may need to present it to 300 people before you get the desired results. It is never a bad thing to have people fighting to give you their money.
  5. Handle objections, ask for referrals – Learn how to handle objections, anticipate the most common ones. And always ask for referrals. If you are leaving a presentation without a YES you should have 3 referrals.
  6. Treat them like your grandmother – Be great to them, not good, great. Also be completely honest and set expectations so you can shatter them.

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5 Responses to How to Generate Private Money

  1. Ray Larson says:

    Very good advice.

  2. Reggie Lal says:

    Thanks for sharing the info.

  3. i like your advice, but lets face it, if you really want money you have to be proactive and obtain it yourself. Everyone wants to preach going out and getting money from all these sources that dont require credit and busines expierance ect, but really if you are shown the way, you can get whatever you need yourself. You can get a million dollar line of credit still, even in this tough market. Is it tricky, sure, is it tough, you bet! But are you serious about investing or are you just wanting to have your ears tickled?

    I refuse to tickle ears. You want the straight juice, check me out at http://www.investormortgagepro.com. I love your article, but I think that it gets folks to forget about reality, and that what you need to survive in this market. A reality check. Rock on guys, Wayne

  4. Steven Rainey says:

    Thanks for this very informative article I will bookmark this and keep it handy I work on probates and need to find private money to make deals work sometimes…

  5. You put out great information and it is useful. We now have a commercial project on 400 plus acres in the now approved road expansion land of Palm Springs. Need $25 million which when city approved will turn into over $100 million. All within a 10 to 12 month time frame.
    Just thought we would run this by you on first blush.
    My best,
    Allen

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